Introducing the Bosi DNA Entrepreneur Test

Are all Entrepreneurs the same? Of course not. This test shows you what your profile means for your business and your role in it.

Are all entrepreneurs the same? “Of course not! We’re different”. You say.

But what does that mean for the type of business you should run, how you should run that business and who you should have on your team in that business? What if a tool existed to allow you to take an entrepreneur test, providing insights into how your strengths and weaknesses underline the way you approach your work.

You’re about to find out! Nuvem9 have partnered with BOSIDna in Chicago and are the only Certified BOSIDna Entrepreneur test Advisors in UK & Ireland. Watch this quick preview video below and then take the free BOSI Entrepreneur Test to discover your Entrepreneurial DNA

Your basic BOSI Profile will give you a high-level overview of your entrepreneurial DNA and some of its key nuances. BOSI is the acronym for Builder, Opportunist, Specialist and Innovator – the four entrepreneurial DNAs. Contrary to what old-school entrepreneurship taught, you do not have the exact same gifting/growth areas as every other entrepreneur. Implementing one-size-fits-all strategy could be costing you valuable money, time and peace-of-mind. Take the time today to optimize your business and life to your unique BOSI Profile. Take the BOSI Entrepreneur Test Now. It takes less than 5 minutes and it’s free.

What is BOSI?

Many years of research on thousands of entrepreneurs led to the discovery of BOSI by Joe Abraham. Joe discovered he could categorize a behavioral quadrant that segments entrepreneurs into 4 very distinct and different groups. Out of this research came the BOSI Entrepreneur Test – a quick and fun tool to identify your core entrepreneurial DNA profile.

What are the 4 BOSI Groups?

BOSI is an acronym for the 4 key entrepreneur traits:

  1. Builder
  2. Opportunist
  3. Specialist
  4. Innovator

Why is it important to understand my BOSI DNA?

Contrary to the general thinking on entrepreneurship, not all entrepreneurs are the same and as a consequence not all entrepreneurs can be taught via a one-size-fits-all approach. BOSI’s methodology aims to tackle this issue by providing an entrepreneur test that allows for deeper analysis of the unique mix of skills, strengths and weaknesses exhibited by each entrepreneur. At a company level, understanding the mix and relative strengths and weaknesses of the team as a whole can provide huge level of understanding for business owners as to why things don’t appear to be working in sales, marketing, new product creation, retention of staff etc.

How much does it cost to take the entrepreneur test?

The test is free and can be taken here. You will be asked to enter your email address during the process of completing the entrepreneur test. Nuvem9 will use this address only for communicating with you after the test report has been issued. You will receive a pdf test report showing your entrepreneur test results; we will make contact with you to discuss your story in a bit more detail and determine how accurate your reading was.

We appreciate this may seem daunting and we have therefore prepared you with a list of FAQs

What is Builder DNA?

Donald Trump demonstrates primary Builder DNA

Picture Donald Trump or Sir Alan Sugar in the boardroom scene of the TV show, The Apprentice. That is classic Builder DNA in action—driven, focused, cold, ruthless, and calculating. Builder DNA is the ultimate chess player in the game of business, always looking to be two or three moves ahead of the competition. This DNA loves building a business from the ground up, but quite often has a litany of broken relationships (personally and professionally), collateral damage from the Builder’s drive to grow the business. Builders will generally have also built more than one business and the challenge of growing another is the main factor, rather than any direct monetary gain.

What is Opportunist DNA?

Sir Richard Branson demonstrates primary Opportunist DNA

The Opportunist is the speculative part of the entrepreneur in all of us. It’s the part of our Entrepreneurial DNA that wants to be at the right place at the right time, leveraging timing to make as much money as fast as possible. Entrepreneurs with Opportunistic DNA seek to have that big payoff and a long retirement to enjoy the fruits of their success. They are in work to generate the freedom not to work. If you have ever felt enticed to jump into a quick money-making deal, a quick property deal, or an exciting, but risky, investment venture, then your Opportunist DNA was in play. A classic example of Opportunist is Sir Richard Branson.

What is Specialist DNA?

Bill Gates demonstrates primary Specialist DNA

An entrepreneur with a Primary Specialist DNA will enter one industry and stick with it for fifteen to thirty years. Picture a dentist, a pizza shop owner, a graphic designer, a software developer,an accountant or a lawyer. They build expertise quickly, but struggle to stand out in a crowded marketplace of competitors. Lead generation is a weakness as they struggle with the requirements of sales and marketing, but this is balanced by outstanding levels of customer service and client retention. Think of Bill Gates as am entrepreneur with primary Specialist DNA.

What is Innovator DNA?

Steve Jobs demonstrated primary Innovator DNA

Innovator DNA tends to manifest itself in entrepreneurs who have stumbled across a breakthrough invention, recipe, concept, system, or product that can be built into a business. This type of DNA instantly drives the entrepreneur into the “lab” of the business and gets him or her passionate about research and development (R&D). If you run into a scientist, inventor, or thought leader, chances are you’ll see Innovator DNA at work. Steve Jobs was a primary Innovator for these reasons.

What is my secondary DNA?

The free Entrepreneur Test will provide you with your primary DNA, the DNA profile that is most prevalent in your behaviour and decision making. The free test will also, however, reveal your secondary DNA, which can provide a deeper understanding as to why you may sometimes feel conflicted when making decisions, or when you feel you act outside the character of your primary DNA. This gives rise to additional analysis as described in the following questions.

My Entrepreneur Test says I am an Upper Quadrant Entrepreneur (Builder and Opportunist) – what does that mean?

It is interesting to note that despite their differences, the Builder and the Opportunist DNAs do have some things in common. That’s why they fall together at the top of the quadrant. Entrepreneurs who have a Builder-Opportunist or an Opportunist-Builder BOSI Profiles are called “upper-quadrant” entrepreneurs. These entrepreneurs tend to have multi-industry experience. They just go about their business careers very differently. The Builder starts, builds, and sells a company. Then the Builder tends to move on to do it again and again—quite often in a totally different industry. The Opportunist, on the other hand, tends to leverage multiple business ventures at the same time with the intent of creating multiple streams of income. At the end of the day, both the Builder and the Opportunist end up having generated income from more than one industry. That’s something they both have in common.

Builders and Opportunists share some other traits as well. They both tend to be big-vision, big-picture thinkers. They don’t get too excited about being part of a venture that generates a few hundred thousand dollars of revenue in a year. Their juices start to flow when there is talk of being part of multimillion- or multibillion-dollar enterprises.

Upper-quadrant entrepreneurs are also bigger risk-takers than their lower-quadrant counterparts. If you’ve ever seen an entrepreneur light his or her hair on fire and jump off a cliff (figuratively speaking, of course), We can assure you that his or her top-quadrant DNA was in high gear.

Upper-quadrant entrepreneurs share a common weakness—people—but for different reasons. For the Builder, it is hard to maintain long-term interpersonal relationships because the Builder tends to try to control people. The Opportunist tends to look at people as glorified checkbooks—a source of money, referrals, and more business.
In both cases, when left unattended, the Builder and the Opportunist DNAs leave a trail of relational casualties in their wake.

When a Builder and an Opportunist get together, it is an interesting interaction to observe. The Builder takes an instant liking to the positive, energetic Opportunist. The Builder doesn’t waste time trying to recruit the Opportunist to become a promoter or salesperson for the Builder’s enterprise. The Opportunist, on the other hand, sees the Builder as a perfectly qualified customer for the product or service the Opportunist is already selling. It makes for some great people-watching to see these two DNAs interact with each other and attempt to get into each other’s pocketbook. In most cases, the Builder buys whatever the Opportunist is selling just to get him or her to shut up and consider the career change of coming to work with, and for, the Builder.

If you want to picture a famous top-quadrant entrepreneur in your mind’s eye, picture Sir Richard Branson. His book Screw It, Let’s Do It telegraphs his Opportunist DNA. His track record for having built highly scalable companies across several industries shows his Builder DNA.

Sir Richard Branson’s healthy blend of Opportunist and Builder DNAs is what makes him successful in the marketplace. He has the blue-sky, anything-is-possible, failure-is-part-of-success mind-set of the Opportunist DNA combined with the system-designing, brand-building, global-infrastructure-creating of the Builder DNA.

My Entrepreneur Test says I am a Lower Quadrant Entrepreneur (Specialist and Innovator) – what does that mean?

Specialist and Innovator DNAs also have some things in common. As “opposites” of their upper-quadrant counterparts, they tend to be single-industry focused—but for different reasons. Innovators end up staying in one industry for the long haul because the research and development (R&D) engine inside them keeps developing new products within that industry. Specialists end up staying in the same industry because their expertise or credentials allow them to generate a life-long revenue stream from it.

Compared to the upper-quadrant duo (Builder and Opportunist), Specialist and Innovator DNAs are quite risk-averse. When faced with a risky start-up, expansion opportunity, joint venture, or marketing spend, they typically opt for the option with the least exposure.

Lower-quadrant entrepreneurs tend to be the small business owners around the world. They are a vital part of the entrepreneurship ecosystem because without them, the large Builder DNA companies could not exist. The Innovator’s designs and the Specialist’s products and services are what allow the Builder DNA companies to scale up, outsource, and thrive in the global marketplace.

The lower-quadrant duo (Specialist and Innovator) find it easier to balance work and life. They tend to maintain a fairly regular work schedule. They also have hobbies and pastimes that allow them to be distracted from the daily grind of the businesses they run. Meanwhile the upper-quadrant players can easily go completely out-of-balance and work way too many hours, with little regard for collateral damage caused to their person and loved ones.

Lower-quadrant entrepreneurs share a common weakness—business development. They look at entrepreneurs with strong Builder or Opportunist DNA and think, “Oh, my goodness! How do these people come up with all these ideas to grow their business? It’s like they have a new marketing initiative every day. They seem to have no trouble going out and selling, promoting, and generating new business.” Specialists and Innovators have to work extra hard to get the same business development results as the upper-quadrant duo.

My Entrepreneur Test says I am a Left Quadrant Entrepreneur (Builder and Specialist) – what does that mean?

Despite their many differences, the Builder and Specialist DNAs have some things in common. Both of these DNA types tend to be very methodical and systematic in their approach to business. They are long-term planners. They find it well within their gifting to hire and manage staff. Having the corner office in a suite or a building full of employees is a vivid part of the movie playing in a left-quadrant entrepreneur’s mind from the day he or she starts an enterprise.

Left-quadrant entrepreneurs can easily be perceived as cold, overconfident taskmasters. Their focus tends to be on systems and processes, so they are drawn to staff who have a strong affinity for executing the directives given to them.

Left-quadrant entrepreneurs are excellent at delegating and managing process. When you walk the halls of a left-quadrant company, you can safely expect to see lots of employees, organized meetings, standard operating procedures, and redundant systems.

Builders and Specialists also share a common weakness. They tend to be prideful, self-reliant people. They try and do it all and it is very hard for them to admit that they don’t know it all. Their business experience (Builder DNA) or marketplace expertise (Specialist DNA) gives them this iconic confidence. In some cases, this confidence serves them well in a highly competitive marketplace. However, if left unchecked, this confidence can easily lead to excessive pride, ego, and self-worship. Although rare, individuals who do get to this point have the chance to end up leading cold and lonely lives with few deep and meaningful relationships.

My Entrepreneur Test says I am a Right Quadrant Entrepreneur (Opportunist and Innovator) – what does that mean?

The polar opposite of the left-quadrant duo (Builder and Specialist) is the right-quadrant duo, the Opportunist and the Innovator. This DNA pair tends to be highly creative and out-of-the box thinkers, but for different reasons. Driving the Opportunist’s out-of-the-box thinking is the desire to reach his or her goal of financial freedom as quickly and efficiently as possible. This allows the Opportunist to catch and pursue leads and businesses that other BOSI DNAs could care less about. Driving the Innovator’s out-of-the-box thinking is the desire to change the world and make it a better place. It allows the Innovator to sit for seemingly countless hours tinkering with his or her formula, recipe, or system. This ability for critical thinking allows the Innovator to find a way to solve a given problem.

Right-quadrant entrepreneurs are responsible for great changes in our world. The Innovators make great discoveries and the Opportunists tend to bring those great discoveries to market as salespeople and sales promoters. Unlike their left-quadrant counterparts, they love spending time with and around people. “The more the merrier” is the approach of the right-quadrant types.

Opportunists and Innovators are very open to asking for help and guidance. This willingness to ask for help allows them to counteract weaknesses of their DNA.

Right-quadrant entrepreneurs can be quite disorganized when it comes to their day-to-day lives. They procrastinate on things that they don’t like to do. When you walk the halls of a right-quadrant company, you can expect to find heaps of un-filed paperwork, products that have yet to be inventoried, bills that have not been paid, and sticky notes all over their computer screens. That’s because right-quadrant entrepreneurs feel they have better things to do with their time and talent than sit around creating spreadsheets and organizing systems. Truth be told, they just aren’t built to do those types of structured things. Unlike their left-quadrant counterparts, who appear stoic and business-like in all their affairs, the right-quadrant duo try to keep life and business fun, positive, and family- friendly.

My Entrepreneur Test says I am a Cross Quadrant Entrepreneur (Specialist-Opportunist or Builder-Innovator) – what does that mean?

Cross-quadrant DNA relationships end up exposing a yin-yang relationship – since Specialists and Opportunists have virtually nothing in common with each other. The Specialist is the methodical, calculated, and risk-averse side of the entrepreneur. Meanwhile, the Opportunist in them is impulsive, disorganized, and risk-friendly. This makes for challenging decision making when an entrepreneur is not aware of how to leverage the strengths of each DNA and compensate for weaknesses.

Builders and Innovators are opposites as well. The Builder is the system-designing, infrastructure-loving, business-scaling machine. The Innovator, on the other hand, is the quiet, introspective, inventive genius who wants nothing to do with business operations. When this combination is found in an individual, there is the same yin-yang battle inside the entrepreneur. One minute they are drawn to run their company. The next minute they are pulled in to product development and design.

I’ve taken the entrepreneur test – do my results mean I have failed?

There is no perfect score in this test! The purpose of the entrepreneur test is to allow you to understand your unique entrepreneur DNA profile. By understanding your unique set of skills, strengths, weaknesses, views etc. and by diving deeper into your BOSI Profile, you will learn about its tendencies, strengths and growth areas. This means you will be able to make adjustments to your overall strategy and ongoing decision making to optimize mission-critical areas of your business and life. In business the areas impacted by your BOSI Profile could be:

  1. Business selection
  2. Financing decisions
  3. HR strategy
  4. Marketing plans
  5. Logistics and operations
  6. Choice of business partners & management team

It can also provide you with guidance in wider personal relationships, health, work life balance and your development as a leader.

I’ve taken the entrepreneur test – what should I do next?

There is much more to your BOSI Profile than what you will read through in your basic report. The BOSI research is showing that your entrepreneurial DNA and BOSI Profile have mission critical impact on decisions you make in areas like business selection, marketing strategy, human capital decisions, financing options and operating plan. You owe it to yourself and your business to dive deeper into the study of BOSI. Once you have completed the entrepreneur test, Nuvem9 can guide you through the next steps which can range from more advanced assessments, through to expert analysis, with BOSI in Chicago, on your own company and new strategies etc. that can be deployed having understood the initial insights. Take the test here, then contact Nuvem9 here and we look forward to guiding you via the exciting and insightful journey ahead.